Gillette Razors presents

The Shaving Process

stills case study

Gillette Lifestyle

When we got the call from Integer to do a lifestyle series focused on the shaving process for their client Gillette, we jumped at the opportunity. Because if we're being honest, if anyone knows razors it's the space between Brandon's eyebrows.

The first hurdle was to determine whether to shoot on location or in studio. After weighing the options of both, we decided to build a bathroom set in studio with some custom modifications we were sure homeowners wouldn't appreciate in their own bathroom.

  • Photographer Brandon Voges
  • Producer Eric Sucher
  • Agency Integer

give bill a sketch and...

The Set Comes to Life

With a sketch and a shot list, Bill and his crew went to work erecting a bright and open bathroom in the comfort of our own studio.

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bonus features

Amenities

Bill also built in a removable mirror that we could then shoot through, running (heated) water, and a steaming sink. Toasty!

Brandon Voges

Shooting this project in studio allowed us to jump from one side of the set to (literally) the other seamlessly. Once we got into the rhythm, getting the hero sequences came naturally.

Ever wonder how to drink coffee with a face full of shaving cream? FYI, it's possible. It just takes a little creativity.