Did you know that in alcohol ads in Mexico, you are legally not allowed to touch the alcohol on camera? Did you know that limes are not common in Asian drinks (lemons are much more popular)? There were a number of things we had to be aware of for this project to make sure we were speaking authentically to the given cultures, from food and drink, to wardrobe and furniture.

Casting is not just about looks. We believe you have to dig in and find chemistry, personality and creativity for everyone that is in front of the camera. We throw a wide net and narrow down until we have the perfect friend group that works together just so. We want every person to feel comfortable and enjoy their time on set, because it definitely shows in the imagery.

A challenge of this global project was creating evergreen, and culturally tailored wardrobe and food combinations - not only for one culture, but for three. The content created was unique and specific to each place. We had some great food stylists and wardrobe stylists, with their knowledge of cultural cuisine and fashion, on set with us to guide the process.

We have a team of retouchers at the ready to take your images to that final polish. Don't be surprised if you see a retoucher on set during the shoot. To keep things moving efficiently we like to have a retoucher plugged into the shoot to go over each shot and quickly comp together anything that requires multiple images.

We utilize a centralized website called Hightail for file reviews and markups. This allows everyone on your team (and ours) to view and make comments all in one place, no matter how many cities you're in. And don't worry, your photographer(s) are involved in the entire process to see the vision through.

Where all the work comes together, is in the edit. We cut, color, sound design and visually affect all your hard work. Collaboration is at the heart of what we do and we approach each project as a partner. We like dark rooms, coffee, vibe, and believe the process is as important as the product. As much as we love treating clients to our whiskey fountain, we have a smooth and seamless remote workflow to use when you need to give notes from your couch instead of ours.

For this project, we thought it important to make the drinks and product it's own character in each piece. With that in mind, after the shoot, we came back to the studio and shot some super macro, delicious and interesting transitions and "in drink" shots to pull it all together. 10 different transitions were shot, all with a unique creative thumbprint that fit right into each environment.