stills case study:
Save-A-Lot
Affordable Beauty
Delicious looking imagery, in approachable and relatable scenes can strike a chord with consumers, so we created an asset library of must-have imagery covering the wide array of proteins, fruits, and vegetables that are available in stores daily.
- Photographer Greg Stroube
- Producer Beau Hillebrandt
- Creative Director Andrew Link
- Client Save-A-Lot
Present the featured items in aspirational settings, yet relatable and attainable.
Greg Stroube
The process was like photo-improvisation. We started with a room full of props and surfaces and made selections on the fly that would best compliment the food. I love working that way.
I hope you enjoy the photos as much as I enjoyed shooting them.
During our primary imagery shoot, we captured a few additional images for social-media use, as we styled and shot each of the main visuals, yielding even more delectable content for them to use as needed.
Outline Shots Reinvigorated
Outlines can be fresh.
Our approach for the outline shots was to create a beautiful, simple, quick-read image of each item using bright, contrasting lighting, crisp shadows, and minimal propping. Shown collectively in a circular, they’ll have a very clean, contemporary, high quality appearance. This style can be produced very efficiently on a 2nd or 3rd set during shoot days.
From pre-production, through styling, shooting, and post-production, this was a fun project to bring to life... and the results have been outstanding.
until next time...