case study • Johnnie Walker Scotch • jake potts
A Scotch Whisky must be made from malted barley or grain with the spirit aged in oak casks no bigger than 700 liters for no less than three years. Scotch whisky of one type or another is made all over the world, but to be called Scotch Whisky it must be made entirely in Scotland.
The advantage of blending is that it ensures the flavor and quality of the whisky remains the same time after time.
From JohnnieWalker.com
This project explores five products of the current Johnnie Walker portfolio: Johnnie Walker Red, Black, Double Black, Gold Reserve and their flagship Blue Label.
Blue Label
Drawing from the world's largest reserves of aged Scotch Whisky, the experienced Master Blenders handpick just 1 in 10,000 casks of the rarest whiskies, from the four corners of Scotland, to craft an unrivaled masterpiece.
Only these select casks contain whiskies with the particular qualities fine enough for a bottle of JOHNNIE WALKER BLUE LABEL - The commemoration of Walker's original 1867 Old Highland Whisky blended today.
Gold Label Reserve
Johnnie Walker Gold Label Reserve is a luxurious and smooth whisky, with notes of vanilla and dark fruit – a wonderful tribute to the harmonious partnership of Speyside and Highland whiskies, with just a hint of smoldering embers from the West Coast.
Johnnie Walker Gold Label Reserve is made for those unforgettable nights out with amazing friends.
Double Black
Johnnie Walker Double Black is a full-bodied whisky, with an intense smoky character and layers of spice, inspired by our iconic Johnnie Walker Black Label. Strongly influenced by powerful West Coast and Island whiskies – it's an impressive choice and ideal for sharing, whatever the occasion.
Black Label
A true icon, recognized as the benchmark for all other deluxe blends. Created using only whiskies aged for a minimum of 12 years from the four corners of Scotland, Johnnie Walker Black Label has an unmistakably smooth, deep character. An impressive whisky to share on any occasion, whether you're entertaining at home or on a night out with friends.
Red Label
Johnnie Walker Red Label is our Pioneer Blend, the versatile one that has introduced our whisky to the world. Crafted from the four corners of Scotland, it crackles with spice and is bursting with vibrant, smoky flavors – followed by a mellow bed of vanilla, a fresh zestiness and the Johnnie Walker signature of a long, lingering, smoky finish.
Behind Some Scenes
