Now Playing: America’s Farmers

By Matt,

Motion Work

This past spring, Paradowski won the opportunity to refresh Monsanto’s primary corporate branding effort – America’s Farmers. Tasked with executing this multi-faceted campaign, Paradowski knew we were the perfect fit for the project. Hundreds of farm families were considered, reviewed, and narrowed to the top five for tech scouting.  Ultimately, the three farms & families chosen were from Kingman IN, Blue Mound IL, and Morris County KS.

This fully integrated campaign fit well with our under-one-roof-approach.  Tim and James led the motion team on the TV campaign while Brandon captured still imagery for print executions and helmed a second unit to film family interviews and behind-the-scenes web content.

After months of planning and pre-production; three weeks of filming; a wrap party that White City, KS is still talking about; five weeks of editing; and countless hours in the audio suite designing and creating original music, we proudly delivered:

Three :30 National Broadcast Spots
Three :15 Cut-downs
Twenty-eight final images for Print & Outdoor
Eleven Web Videos
Radio

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America’s Farmers TV, Mom

 

America’s Farmers TV, Dad

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Behind the scenes
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