MAKING OF: “Summer” for Absolut

It’s projects like this one that make me feel extra lucky to do what I do. Great clients, super fun talent, a DJ on set, and all I did was take pictures of people having a blast and dancing their booties off all day.

Below are images I shot for Absolut Vodka’s summer program for our friends at Catapult.  They wanted to capture that moment in the night when all your friends are finally there…and everything turns up a level.  The location for this dance party would be an urban backyard/courtyard around dusk.

We scouted multiple places, but in the end decided to build the set in the back area of our motion department garage.  Keeping the party going was the talented DJ Mahf.  I love having him pumping jams on set.

Below are some of the images, and a heaping helpful of behind the scenes stills.

Along with the lifestyle/dancing images, we captured some quick tabletop and drink shots at the end of the day.

Behind the scenes below:  Lots of dancing, facebook tagging and booties shook…

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