MAKING OF: Pro Sense Pet Health

I know, I know.  I always say something like, “What a fun project” or “It was a joy to work on blah blah blah”, but I mean, animal head swapping and pets in robes?  So fun.

This project was brought to us by our friends at Rodgers Townsend, for their client Pro Sense Pet Healthcare Products.  These three ads covered dental care, pet allergy, and supplements, all with the tagline, “Care for your pet like you care for yourself.”
 
This one had quite a few moving parts.  Set building (with movable, swappable parts to vary the  looks), animal wrangling and solid retouching.  I used my cintiq (love that thing) to do quick comps on set so we could get a feel for it, then Jordan pulled together the real deal for final, and was kind enough to include some “making of” videos of the retouching pieces below along with some other BTS.
 

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