MAKING OF: El Mayor Tequila Stills + Motion

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By way of our friends at Rodgers Townsend, we traveled to Guadalajara, Mexico to feature El Mayor Tequila. This was a great project that really enlisted the full BSS meal deal: while our motion crew was tasked to create a video exploring the process, background, and culture that goes into the Gonzãlez family’s tequila making tradition, the stills crew captured a library of portraits of the people involved in the process for ads that align both visually and conceptually with the motion. We surveyed the lush agave fields, the bottling facility, and the distillery, following the legacy from soil to glass with the Master Distiller himself, Rodolpho Gonzalez.

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We had just wrapped up a motion shoot and loaded up our van when the sky decided to dump all its issues on us. Here we are, stuck on the road, as other cars are FLOATING TOWARDS US in the floodwaters. Featuring the very brave voice of Brandon Voges, speaking very pretty Spanish.

 

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