There’s a new Thickburger in town, and our friends at 72andSunny came to us with an awesome idea to make this sky-high stack shine in the new commercial for Carl’s Jr./Hardee’s. From fine dining to far-flung, the spot for the Steakhouse Thickburger takes a few delicious turns. Grab a drool bib and dig in.
We built the steakhouse set in-house, spacious enough for 12 place settings yet cozy enough for a mafia meet-up. After conducting the necessary table rig launch testing, we filmed the spot in 2 days.
In order to catch every tasty detail of the food, we shot with multiple Phantom camera systems in slow-motion. One of the great things about slow-motion is that every shot yields beautifully unexpected results. It was a serious business figuring out how to crash the food together in the prettiest way. So many shots were taken, and so much A1 was spilled.
Here’s some shots behind-the-scenes so you can watch it all come together – then apart – then together again.
Director: Tim Wilson
DoP: Brandon Voges
EP: Beau Hillebrandt
Editorial: Whitehouse Post
Online/VFX: Brickyard VFX
Audio/Sound Design: On Music and Sound